De Beers Survey Shows Growing Demand for Synthetics

De Beers reveals in a survey that almost 50% of American buyers would seriously think about buying lab-grown diamonds.

The reasons included seeing the synthetics as fun, fashionable and a lower-priced alternative to natural diamonds.

About two-thirds of fine-jewelry consumers said they were aware of lab-grown diamonds, however they see synthetics differently than natural diamonds.

Meanwhile, 60% said they believed natural stones to be real, while just 6% said the same for lab-grown diamonds.

Meanwhile, 41% said mined diamonds were romantic, compared to 6% for lab-grown. At the same time, 37% stated receiving a natural stone would make them feel special, while only 3% believed the same for synthetics.

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